Housing Narrative Lab
For the Housing Narrative Lab Instagram account, I created and implemented a strategy designed to increase views and engagement. I took inspiration from accounts like @impact and @dazed, which share their takes on current events and pop culture. I searched for relevant and timely stories, designed high-quality graphics with meticulously crafted text, and ensured the content was engaging and shareable by spreading it out over carousels.
I also varied my social strategy on different accounts. I created a TikTok account for the Lab, and focused on uplifting note-worthy and timely clips related to housing and homelessness. For LinkedIn, I took photographs of the staff and events and used those pieces of content to promote the organization and position the Lab as a leader in their sphere.
As a mission-driven organization looking to broaden their narratives around housing and homelessness, this approach was really successful - especially because engagement (especially shares!) doubled shortly after I began managing the strategy and accounts.
