It was an honor to be trusted to manage Maggie Toulouse Oliver's personal Instagram and Facebook accounts. I did some experimenting with Maggie's accounts to get a better feel for the type of content that would increase comments and shares. And I kept coming to the same conclusion - Maggie's followers want to see and hear from her, a trusted source and leader in the community. So I focused this content strategy on elevating her leadership and hard work as Secretary of State, all while prominently featuring her as often as possible. 

While managing Maggie's accounts I coordinated with the in-house graphic designer at Semilla Strategies, kept track of recent news stories involving Maggie, and reinforced Maggie's ties to the local community. The resulting content boosted Maggie's Instagram following by 300 followers, and increased her Facebook engagement by 30%.

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