New Mexico Voices for Children
NM Voices is all about reaching and educating the public about child well-being. So for their social media accounts, I started by creating an Instagram account, which grew to over 1,000 followers within the first year. Our audience was everyday New Mexicans including parents, childcare professionals, teachers, elected officials, people earning low-incomes, and more. All of these demographics share a common denominator, which is that they care about the issues affecting themselves and their families.
My approach to NM Voices' Facebook, Instagram, and Twitter was the same - to create compelling graphics and videos distilling complex issues and making them engaging and easy to understand. I found that storytelling content paired with a strong hook became a really effective way to reach our target audience and keep them engaged.
As part of this strategy I also grew their Facebook presence from 2,000 followers to over 12,000. This was a paid effort achieved by running ads encouraging look-alike audiences to follow our page. This low-spend ad campaign was extremely successful and hugely increased our Facebook engagement over time.
